Sponsorship of individual sports teams: The name of a company sponsor usually appears on the front of the team t-shirt. This will be the main sponsorship contract for a given sports team, but there will also be subsidiary sponsorship contracts. For example, billboards on the side of the field typically promote the names of companies that have sponsorship agreements with each team. Sponsorship agreements often offer exclusivity over certain products. For example, MasterCard was the official sponsor of the 2006 World Cup tournament in Germany, so if you wanted to buy tickets for the event, you could only use a MasterCard. Sports sponsorship contracts should be formalised in writing. A written agreement refining all agreed terms protects the interests of the sponsor and the other party, ensures security and minimizes the risk of litigation. For example, in a sponsorship agreement for a single player or athlete, the sponsor may terminate the contract if the sponsored person`s behavior may damage the sponsor`s reputation. This is especially important when a sports personality can be involved in a scandal outside the sports arena, which could ruin the family image of the brand they sponsor.

A written agreement setting out the standards expected of individuals and the consequences of an infringement means that the sponsor can act quickly if necessary. Since sponsorship contracts in the sports sector exist only for a specific period of time (e.g. B a certain number of seasons for a club or player or for the 4-year Cycle of the World Cup for a body like FIFA), it is often preferable to include a right to renew the contract. In some cases, this may give rise to disputes. In one case, for example, a publication ban was issued by the court, preventing the sports association from moving to the competitor for a period of 8 years. Event Sponsorship: A corporate sponsor can sponsor a particular event. For example, smartphone maker Vivo is the official sponsor of FIFA smartphones under a sponsorship deal that includes the 2018 and 2022 FIFA World Cup as well as the FIFA Confederations Cup. . . .